Traveller choice ELM

In the context of "Traveller choice," ELM is the product name of a specific model of luggage manufactured by the brand Traveler's Choice, or it refers to a specific hotel, the Elm Tree Hotel. There is no general acronym "ELM" that applies to all "Traveller choice" contexts. 
Elm (Luggage Model)
The Traveler's Choice Elm is a line of hardshell, expandable spinner luggage. Key features include: 
Material: Crafted from impact-resistant materials (ABS).
Mobility: Features patented Cyclone Spherical® 360° dual spinner wheels and a telescopic handle for smooth navigation.
Security: Equipped with a built-in, TSA-approved combination lock.
Capacity: Includes a 2-inch expansion gusset for up to 25% more packing capacity.
Organization: Fully lined interior with a zippered middle divider, mesh zip pockets, and a separate wet pocket. 
Elm Tree Hotel (Award Winner)
The Elm Tree Hotel in Llandudno, Wales, is a multi-year winner of the Tripadvisor Travelers' Choice and "Best of the Best" awards, notably as the #7 Best Small Hotel in the world in 2023. This recognition is based on consistently great reviews and ratings from travelers on Tripadvisor.